Instead they must own the content themselves if they are to retain any advantage. The problem is that the scarcity is going away and with the shift to narrowcasting (as in Video on Demand) there is no scarcity. As gatekeepers they have the ability to command a high fee for passage. The cable industries have a long history of owning the content and demanding a share in companies whose signals they deign to carry. 'The commoditization of the transport is making it increasingly difficult to make money just because you own the pipe. Penciling_in writes "In an article on CircleID, Bob Frankston, best known as the co-developer of the legendary VisiCalc and Lotus Express, shares his concern regarding industries desperate effort to control 'the edge' - VoIP, P2P, Video on Demand.
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